I wanted to try something a little different today.
Instead of a long email or post, I recorded a short audio that explains how modern marketing actually works for bakeries — and why so much advice feels frustrating or disconnected.
🎧 Listen here (about 6 minutes):
Here’s the quick skim if you’re reading instead:
Marketing isn’t something you “do” — it’s working quietly in the background, always
Search isn’t discovery anymore; it’s the decision point
Menus, photos, and reviews don’t just help you rank — they help people decide
In-store experience and packaging still matter more than most people think
When everything works together, marketing stops feeling random
If this way of thinking resonates, I also put the full framework into a simple cheat sheet you can skim when you have time:
One more note before I go:
Going forward, I’ll be sending something like this every Tuesday. Short, practical, and designed to fit into real bakery life. Many of these will be audio-first, so you can listen while driving, baking, or opening the shop.
If you’d like to get future audio drops in a private (free) feed instead of just email, I’ll invite you to opt in. Totally optional.
More on that soon.
As always, thanks for being here.
Rory