Archive

Your marketing questions, answered

The best ones from yesterday's Q&A (plus what I'd actually do)

What happens the Monday after National Donut Day?

For most shops, not much. Here's how to change that.

How to make your bakery the go-to spot for families

It's not about being kid-friendly. It's about building a habit that brings the whole family back every week.

Why the office manager ordered from Dunkin instead of you

Catering orders happen every week near you. Here's how to get in the running.

The hidden cost of business podcasts

(No one talks about this)

It's live — and it's for you

You asked where to start. Now there's a real answer.

Likes don't pay your flour bill

You already know social media isn't enough. So why does it still win?

Your 2-hour digital spring cleaning to get more orders

Quick wins for your website, listings, and social presence before May hits.

Your Google Business Profile is either attracting or repelling customers

Here's what the latest data shows

Why events (and festivals) fail for bakeries

Ever wonder why events feel productive but not profitable?