Employee Appreciation Day is March 6.
Most bakery owners don’t think about “holidays” like this until it’s too late. But for offices, it’s a real purchasing moment — and a big opportunity for corporate catering.
BlissBomb, a mini donut business that ships nationwide, sent me a simple reminder about two weeks ago. Honestly, I wouldn’t have remembered the occasion otherwise.
This email is a great start. It puts the occasion on the buyer’s radar and opens the door for orders.
But what really drives corporate purchases isn’t just awareness. It’s confidence.
How corporate buyers actually think
Imagine you’re a secretary, admin, or office manager responsible for ordering something for the team.
You’re not just buying donuts or cookies. You’re managing risk.
Will everyone like it?
Will it arrive on time?
Will this make me look good in front of my boss?
That’s why companies like Tiff’s Treats design their catering experience around reducing uncertainty:
prebuilt packages (no decision paralysis)
clear pricing and options
free samples to test quality
simple ordering
nationwide shipping for remote employees
automated employee gifting for new hires, work anniversaries, and birthdays
branded packaging as an upgrade
Everything lowers risk and increases confidence.
The result:
the buyer looks good
employees get a great experience
the bakery earns repeat orders
You don’t need to be a national chain
You don’t need a huge operation to apply these ideas.
Local bakeries can do this by:
offering simple catering packages
clearly showing what’s included
creating a predictable ordering process
making it easy to ask questions or request custom orders
following up after the event
This is what it means to treat catering as a program, not just occasional orders.
A program creates consistency.
Consistency builds trust.
Trust drives repeat revenue.
Why this matters right now
Employee Appreciation Day is just the start.
Easter, Mother’s Day, graduation season, and Nurses/Teachers Appreciation Week are coming quickly. Offices, schools, and organizations will be ordering food. The question is whether they order from you.
If catering is something you want to grow, now is the time to build the structure, not just promote the products.
Bottom line: if catering keeps taking a backseat to retail — or you want more predictable sales — we should talk.
I help bakeries build repeatable catering programs that bring in steady demand from offices and organizations. If you want to explore what that could look like for your business, just reply or learn more here.
— Rory