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Oliver Buchannon
Rory Balkin

I help local bakeries get discovered, chosen + remembered (without burning out or chasing trends).

AI

AI won't save your bakery

Mar 10, 2026

•

3 min read

AI won't save your bakery

Start with your goals, not the tool.

Rory Balkin
Rory Balkin

Catering

The Catering Opportunity Most Bakeries Miss

Mar 3, 2026

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3 min read

The Catering Opportunity Most Bakeries Miss

What Employee Appreciation Day reveals about corporate buyers.

Rory Balkin
Rory Balkin
I’m going all in on bakery marketing

Feb 24, 2026

•

2 min read

I’m going all in on bakery marketing

Why I left corporate marketing to help food businesses full-time

Rory Balkin
Rory Balkin

Local SEO

+2

What Independent Bakeries Need to Know About Getting Discovered on Google in 2026

Feb 17, 2026

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7 min read

What Independent Bakeries Need to Know About Getting Discovered on Google in 2026

Sharing inside information from the Google Restaurant Influencers Summit

Rory Balkin
Rory Balkin

Website

+5

What Modern Marketing Actually Means for Bakeries

Feb 10, 2026

•

2 min read

What Modern Marketing Actually Means for Bakeries

A better way to think about marketing

Rory Balkin
Rory Balkin

Donut Digest

A modern marketing system for independent bakeries and coffee shops.

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